Course Information

  • Skill Level: Advanced

    It is recommended you have at least 30 contracts and 5 years experience in volume photography before taking this course

  • Class Duration: 19 Hours

    19 hours of live discussions, video lessons, and individual assignments

  • April 12 – May 10

    This class is April 12 – May 10. Every Monday there will be live discussions followed by individual assignments.

Struggling to manage your growing business?

Zero in on the keys to managing a growing business so you can make the best choices for today and prepare for the future.

  • Learn effective strategies for recruiting helpful employees

  • Understand what schools have the best buy rates

  • Effectively manage your expenses and analyze your sales

Course curriculum

  • 1

    Before Class Begins

    • A message from your instructor

    • Next steps

    • Before you go...

  • 2

    Understand your business model

    • Discuss the different business models

    • What is selling?

    • How are you selling?

    • Commission concepts

    • How to see which products are selling and which aren't

    • Chapter Quiz

    • Homework: Gather your sales Numbers

  • 3

    Analyzing each school's Expenses & Sales

    • Profile of a good customer

    • What metrics you should be looking at

    • Where can you find these numbers?

    • Chapter Quiz

    • Homework

  • 4

    Understand your Financials

    • What are your expenses

    • Analyzing Labor Costs

    • SGA

    • Healthy expense ratios

    • Net Margins

    • Total Revenue

    • Chapter Quiz

  • 5

    Hiring and Training Employees

    • Analyze ad copy used for recruiting employees

    • Review job descriptions

    • Interview Flags

    • Chapter Quiz

    • Homework: Job ad copy

    • Homework: Job descriptions

  • 6


    • Why you should offer yearbooks

    • How to work with schools to provide yearbooks

    • Tips on designing your yearbook efficiently

    • Chapter Quiz

  • 7

    Planning for the Future

    • What you need in a 3 year plan

    • Exit Strategy: How to go about selling your business

    • Tips on acquiring other businesses

    • Chapter Quiz

    • Homework: 5 year plan for your business

  • 8

    Next Steps

    • Summary

    • Next Steps

    • Before you go...



Jeff Edwards

He has worked for a national school portrait company as the director of sales as well as consulted for other companies that were in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it’s own color lab. Jeff has worked closely with the H&H team, sharing his unique perspective and history in school and senior portraits to advise and help shape the decisions of H&H Color Lab for over a decade. Jeff has made presentations at numerous conventions including: The Professional School Photographers Association, Wedding & Portrait Photographers International, School Photographers Association of California, Various educational and training events.

total school + sports program leader

Shawn Cantrell

What are you waiting for?

Stop wasting your time and money running your business the hard way