Struggling to manage your growing business?

Zero in on the keys to managing a growing business so you can make the best choices for today and prepare for the future.

  • Learn effective strategies for recruiting helpful employees

  • Understand what schools have the best buy rates

  • Effectively manage your expenses and analyze your sales

Course Information

  • Skill Level: Advanced

    It is recommended you have around 30 contracts and 5 years experience in volume photography before taking this course

  • Class Duration: 19 Hours

    19 hours of live discussions, video lessons, and individual assignments

  • Nov 22 – Dec 13

    This class is Nov 22 – Dec 13. Every Monday there will be live discussions followed by individual assignments.

Course curriculum

  • 1

    Before Class Begins

    • A message from your instructor

    • Next steps

    • Before you go...
  • 2

    Understand your business model

    • Discuss the different business models

    • What is selling?

    • How are you selling?

    • Commission concepts

    • How to see which products are selling and which aren't

    • Chapter Quiz

    • Homework: Gather your sales Numbers
  • 3

    Analyzing each school's Expenses & Sales

    • Profile of a good customer

    • What metrics you should be looking at

    • Where can you find these numbers?

    • Chapter Quiz

    • Homework
  • 4

    Understand your Financials

    • What are your expenses

    • Analyzing Labor Costs

    • SGA

    • Healthy expense ratios

    • Net Margins

    • Total Revenue

    • Chapter Quiz
  • 5

    Hiring and Training Employees

    • Analyze ad copy used for recruiting employees

    • Review job descriptions

    • Interview Flags

    • Chapter Quiz

    • Homework: Job ad copy

    • Homework: Job descriptions
  • 6

    Yearbooks

    • Why you should offer yearbooks

    • How to work with schools to provide yearbooks

    • Tips on designing your yearbook efficiently

    • Chapter Quiz
  • 7

    Planning for the Future

    • What you need in a 3 year plan

    • Exit Strategy: How to go about selling your business

    • Tips on acquiring other businesses

    • Chapter Quiz

    • Homework: 5 year plan for your business
  • 8

    Next Steps

    • Summary

    • Next Steps

    • Before you go...

Instructors

Scholastic Reflections

Jeff Edwards

He has worked for a national school portrait company as the director of sales as well as consulted for other companies that were in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it’s own color lab. Jeff has worked closely with the H&H team, sharing his unique perspective and history in school and senior portraits to advise and help shape the decisions of H&H Color Lab for over a decade. Jeff has made presentations at numerous conventions including: The Professional School Photographers Association, Wedding & Portrait Photographers International, School Photographers Association of California, Various educational and training events.

total school + sports program leader

Shawn Cantrell

Shawn leads the school and sports program at H&H Color Lab. Over the last 10 years, he has been part of an amazing team that adapts best practices and systems to help established and aspiring photographers grow their business and compete with the large national companies.

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