Course Information

  • Skill Level: Intermediate

    Intermediate. It is recommended you should have at least 5 contracts OR 2 years experience in volume photography. This is a great class to take after school + sports bootcamp.

  • Class Duration: 3 days

    In person | hands on training including 1 day dedicated to learning Imago!

  • FEBRUARY 17-19

    This class will be held February 17-19, 2025 in Kansas City at H&H Color Lab

Learn how to beat the competition and win the contract

Focus on sales strategies and scalable systems so you can take your school business to the next level.

  • Learn how to stand out to school administrators and secretaries

  • Get the systems and tools needed to set up to keep track of details

  • Effectively improve revenue with sales plans, prices and packages + products

  • Work day with instructors and H&H staff is included so you can begin making improvements to your business before you get home!

Course curriculum

    1. Before you attend

      FREE PREVIEW

    2. A few quick questions

    1. Selling Strategies Overview

    2. What Selling Really Is

    3. Why Salespeople Fail & How They Can Win

    4. How to Manage the Numbers

    5. How to properly prepare

    6. Who are you really selling to

    7. 5 steps to selling success

    8. The keys to discovery

    9. What are your real features and benefits

    10. What is your sales plan

    11. Selling Strategies Review

    12. Do Your Market Research

    1. Change School Commission Conversation

    2. How the Big Companies Reduce Commissions

    3. New Models for Commission

    4. Net Selling

    5. Make Commission Part of Your Advantage

    6. Branding as an Alternative

    7. Change Commission to Fundraising

    8. Commissions Review

    1. Imago Training

    2. Lunch

    3. Evening Fun

    1. Q&A from Selling Strategies and Commissions mini course

    2. Sales strategies that help you stand out to administration

    3. Lunch

    4. Package and flyer analysis

    5. Handling problem accounts

    6. Evening Fun

    1. Scaling your business

    2. Lunch

    3. How Imago can help you scale your business

    4. How to keep track of it all

About this course

  • $299.00
  • 36 lessons
  • 1.5 hours of video content

Instructors

Jeff Edwards Photography Jeff Edwards

He has worked for a national school portrait company as the director of sales as well as consulted for other companies that were in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it’s own color lab. Jeff has worked closely with the H&H team, sharing his unique perspective and history in school and senior portraits to advise and help shape the decisions of H&H Color Lab for over a decade. Jeff has made presentations at numerous conventions including: The Professional School Photographers Association, Wedding & Portrait Photographers International, School Photographers Association of California, Various educational and training events.

H&H Color Lab Shawn Cantrell

Shawn leads the school and sports program at H&H Color Lab. Over the last 10 years, he has been part of an amazing team that adapts best practices and systems to help established and aspiring photographers grow their business and compete with the large national companies.

REGISTER FOR SCHOOL PHOTOGRAPHY BUSINESS CLASS

February 17-19, 2025 // Kansas City

FAQs

  • Where is the class being held

    at H&H Color Lab in Raytown, MO.

  • What is included with my ticket?

    Lunch each day and dinner Monday night!

  • What hotel do you recommend?

    We have group rates with Drury Inn in Independence. Use corporate code: 303882 to receive a nightly rate of $120 per night. Most evenings there are many attendees hanging out in the lobby sharing ideas and building relationships.

  • How many people will be in this class?

    We are limiting the class size to MAX 32 people. First-come first-served.

  • What are the prerequites for this class?

    Schools 201 and or school + sports bootcamp. Also please watch the TWO pre course chapters before you come to Schools 301.

  • Why do I need to complete the pre course work chapters before February 19th?

    There is only so much time we have with you. We would like to spend that time with hands on learning and be able to discuss more topices We had planned to have a Q& A session with Jeff Edwards on the two topics. Please bring your questions to class so we can discuss selling strategies and change the commission conversation!

  • What are the times of the class?

    Monday & Tuesday class begins at 9am and ends at 5pm. Wednesday, class begins at 9am and ends at 4pm.

OUR GUARANTEE

Total education by H&H can transform your business, like it has for hundreds of participants. H&H GUARANTEES that, after having participated in the first day of school photography business class, you feel you haven't learned enough to grow a healthier or more successful business, simply hand in your program materials and we will send you a 100% money back refund.
Learn More

What are you waiting for?

Schools are signing contracts for next year's picture day contract now.

Register now