Course Information

  • Skill Level: Beginner

    This beginner-level workshop is designed for photographers who are interested in getting started in the volume schools business or have less than 5 contracts.

  • Class Duration: 12 hours

    12 hours of live discussions, video lessons, and individual assignments

  • MARCH 15 – 18

    This class will be March 15 – 18.

Learn the basics of school photography

This beginner-level workshop is designed for photographers who are interested in getting started in the volume schools business

  • Make $4,000 in a single morning.

  • Understand what is important to a school and why they need a school photographer

  • Setup a school picture day that keeps waiting time short, your photographers organized and the School Happy

Course curriculum

  • 1

    Before Class Begins

    • A message from your instructor

    • Next steps

    • Before you go...

  • 2

    Business of School Photography - Part 1

    • Overview

    • Business of School Photography - Part 1

    • Chapter quiz

    • Homework

  • 3

    Business of School Photography - Part 2

    • Copy of Business of School Photography - Part 2

    • Chapter Quiz

    • Homework

  • 4

    Bids and Presentation

    • How to make a school bid

    • Presenting to a school board

    • Chapter Quiz

    • Homework

  • 5

    Where When and How to Sell to Parents

    • Overview

    • Pay- first or Proof-first Sales

    • Flyer + Online

    • 2nd Sales

    • Chapter quiz

    • Homework

  • 6

    How to build a flyer

    • Overview

    • Packages

    • Specialty Products

    • Chapter quiz

    • Homework

  • 7

    Preparing for Picture Day - Part 1

    • Overview

    • Backgrounds

    • Camera Settings

    • Lighting

    • Chapter quiz

    • Homework:

  • 8

    Preparing for Picture Day - Part 2

    • Data Match

    • Project Setup

    • Checklists

    • Chapter quiz

    • Homework

  • 9

    Lighting and posing for School photography

    • Overview

    • Lighting for School Photography

    • Posing students for school portraits

    • Chapter quiz

    • Homework

  • 10

    Extraction in School Photography

  • 11

    Yearbooks and Composites

    • Overview

    • Yearbooks

    • Composites

    • Chapter quiz

  • 12

    Scaling your business

    • Overview

    • The keys to being able to scale your business

    • Chapter quiz

  • 13

    Next Steps

    • Summary

    • Next Steps

    • Before you go...



Jeff Edwards

He has worked for a national school portrait company as the director of sales as well as consulted for other companies that were in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it’s own color lab. Jeff has worked closely with the H&H team, sharing his unique perspective and history in school and senior portraits to advise and help shape the decisions of H&H Color Lab for over a decade. Jeff has made presentations at numerous conventions including: The Professional School Photographers Association, Wedding & Portrait Photographers International, School Photographers Association of California, Various educational and training events.

total school + sports program leader

Shawn Cantrell

Product Manager

Jeff Locklear


  • Will I be able to replay afterwards?

    Yes! All registrants will have access to a replay of the lessons (not group discussion sessions) for six full months afterward.

  • What if I took a similar class before?

    All courses have been updated and restructured to provide the most effective and relevant information. If you need a refresher, you are welcome to take the course again. If you aren’t sure, we recommend reviewing the list of lessons covered and to watch this video.

  • Can my colleague join me?

    For our virtual courses, if you are able to gather in ONE location then, only one registration is needed to take the course. However, only the person(s) registered will be allowed access into the online group discussions and be able to participate in the homework assignments. For our in person classes in June, each attendee will need a separate registration. Group rates available for 3 or more for our in person classes.


100% Money Back Guarantee

Total education by H&H can transform your business, like it has for hundreds of participants. H&H GUARANTEES that, after having participated in the first day of Schools 101 March 2021, you feel you haven't learned enough to grow a healthier or more successful business, simply hand in your program materials and we will send you a 100% money back refund.

What are you waiting for?

Schools are signing contracts for next year's picture day contract now. It could be with you.